In the early 2010s, a doomsday survival wave swept through the country. Long before Covid-19 ever existed. People became infatuated by the idea that we’d be forced to survive the elements not if, but when the world ends. This movement was propelled forward by the financial crisis fallout, or maybe it was influenced by the release of the Walking Dead Season 1. Regardless of its origins, it became clear that the preppers movement was gaining traction with no signs of slowing down.
How Big is the Preppers Movement?
Today there is an estimated 3.7 million people who consider themselves part of the prepper’s movement. It has become a multimillion-dollar industry with roots on the internet that has expanded to the concept of a “why not” safety net for families all over the world.
We Launched Own Survival Kits Product Line
Like every first aid distributer and medical kit manufacturer, we saw the shift in public interest and rushed to roll out a line of Bug Out Bags and survival kits. We built our line around important survival products such as emergency drinking water, survival whistles, food rations and small first aid kits. We put them on our site assuming they’d fly off the shelves, and then…. nothing.
Why Our Kits Just Never Took Off
Turns out, the preppers movement was looking for more than just a product. They wanted an experience. They wanted pictures and videos of the product being used in a survival scenario. Preppers wanted to know how to collect and clean rainwater. Survive a nuclear meltdown and what to do if a tsunami wipes out an entire coastline. It became more than a need for a product and morphed into the desire to live a survivalist lifestyle. While we were able to supply quality survival supplies and kits, we could not offer the survivalist lifestyle that preppers were searching for.
Even though there was never a nuclear winter, natural disaster, or zombie apocalypse that plunged the world into survival mode, the emergency survival kit niche still blew up in a big way. The public became fueled by the adrenalin pumping question; Could I survive the end of the world? survival blogs outlining what you need for the impending doomsday were popping up all over the internet. Survival kits started showing up everywhere. To this day the internet is still saturated with preppers blogs and people making arraignments for the end of time.
